Shorts RPM & Retention Calculator

Estimate what a faceless Shorts channel actually earns — ad revenue + digital-product revenue — and see which retention levers move the number most.

📊 Your numbers

Niche (sets typical CPM)

Monthly Shorts views

Link click rate (%) — % of viewers who click your product link

Buy conversion (%) — of clickers who buy

Product price ($)

Retention uplift from captions (%) — see note

+12% views

Ad revenue / month

Product revenue / month

Total / month

Days to first $10

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The retention levers (what actually moves the number)

Word-level captions — most Shorts are watched muted; captions recover that retention. The slider models a realistic +12% view lift.
Hook in first 1.5s — swipe-away happens fast; a strong hook is the single biggest retention input.
CC0 / CC-BY visuals — no copyright claims means no demonetization, so RPM stays at niche max.
Product link placement — pinned comment + first line of description + on-screen CTA. 3 spots, not 1.

Estimates use CPM/1,000 for ads and click×conversion×price for product revenue. Real numbers vary with audience geography and seasonality. Built from the same faceless pipeline documented in the free toolkit.

Want the pipeline that hits these numbers?

Get the full faceless Shorts pipeline guide + monetization playbook (voice fallback, −14 LUFS loudness, stable-ts gold captions, CC0 visuals, 30-day tracker). Ships with runnable Python tools.